Motomillion Media
& brand identity
Working at Motomillion, I had the privilege of completely forming the identity of the brand across visual mediums. The first was establishing a strong presence on YouTube, creating a visual style in the thumbnails, video titles, descriptions, filming, and editing. Through YouTube, we experienced a 400% growth in audience. Instagram was the second medium we focused on where we grew the following to over 150,000 followers. YouTube and Instagram were the pillars, but translated to exponential growth in the company's influence within the superbike community, where we saw nearly 500% growth in Facebook, Tik-Tok, Threads, and overall audience standing. A true passion project, I was given the reigns to make Motomillion what it is today, and I am proud of my accomplishments at this company.Motomillion is a boutique motorcycle parts retailer focusing on supersport motorcycles.yamaha r1m full build.
The first project where I had direct control from beginning to end, this video is the culmination of the entire journey with the Motomillion Yamaha R1M, condensed into a 20-minute video.
This is still Motomillion's most popular YouTube video to date with over 700k views.ktm rc8c full feature.
The KTM RC8C is a special race-only motorcycle that was presented to Motomillion for marketing purposes. We were able to create a full walkaround video showcasing the unique-ness of such a bike, and saw a great success with our efforts yielding over 200k views.ducati panigale v4r full build feature.
One of Motomillion's most recent projects, this 2023 Ducati Panigale V4 R was a completed project that we showcased on YouTube.
Location scouting, shot planning, scipt editing, and directing duties.ultimate exhaust guide for the bmw m1000rr platform.
At Motomillion, I was also content writer, where I was researching new content formats that would attract sales. These Ultimate Guides were very successful in not only providing value for the audience, but establishing Motomillion as an expert in knowledge, and brought very positive returns in sales.
Much research was done on my part in acquiring all the information that would be presented in the video, creating a script for the video, and directing the talent while filming.Ducati Streetfighter v4 Arrow exhaust installation.
An example in adaptability, this video was shot very raw with no script, no location, and very minimal planning; I was able to direct and edit under less-than-ideal circumstances to create one of Motomillion's most popular videos. Reaching over 450k views.bmw m1000rr engine failure.
A recent "talking-head" video, here we built a full set with lighting, and background props. Much research and writing was done to get the proper information communicated, which proved to be very successful, resulting in a viral video within the superbike community, even catching attention of BMW corporate.
